Brand Guide and Brand Build-out

The State of Colorado in partnership with Atomic 20, developed an identity and brand system. My role was to lead the design team on the role-out of uniform branding for all state departments for the state of Colorado.

• Produced brand kits for each of the State of Colorado’s 23 departments to assist in comprehensive rebrand.

• Developed a 103-page comprehensive brand guide to assist department employees in maintaining brand standards.

• Developed detailed documentation on the steps to produce assets for the kits, and the process for producing a Google site for each department where they could easily retrieve their deliverable files and guides.

CLIENT The State of Colorado through TEEM Creative (formerly Atomic 20)