Work > UX/UI Design
Job Board Onboarding Flow:
Usability Research
Client / Find My Flock
About This Project
Find My Flock is a job board for tech industry jobs that seeks to better serve certain job candidates, such as women and minorities, who are often underrepresented in tech.
They do this by providing greater transparency around benefits such as length of maternity leave or availability of trans-inclusive healthcare. They also highlight vetted companies where current employees have provided positive feedback regarding company culture.
Image for context only. I was not involved in visual design for this project.
UX Challenge
Find My Flock came to me with a beta version of a webapp in place. This product sought to make the profile creation process easy. Job-seekers were asked to provide a resume rather than fill in fields regarding their work history. Find My Flock also provided the ability to search for jobs that matched their culture or benefits preferences.
Find My Flock wanted to find out if users could achieve their signup and job search goals quickly with this new product. They also wanted to know whether users would take advantage of a service that provided an opportunity for job candidates to receive interview coaching when their application had been chosen for an interview.
Research Exercise
Usability Research
I ran a remote moderated usability research study on the Find My Flock webapp. The research focused primarily on user signup and job listing search. I spoke to 5 participants who were recruited based on their similarities to the proto-personas we established.
Research Exercise
Synthesis of Results
I then synthesized the qualitative results in an airtable so that we could more easily see and sort what common messages we heard from participants.
UX Solution
In a final report I outlined the opportunities for improvement.
One critical opportunity was to refine the profile creation and job search features so that these were no longer one and the same. Find My Flock had originally assumed that people would want to indicate which benefits they’d like to see in a job as part of a quick signup process. However, people indicated that particulars about benefits are more of a “nice to have” than a “must have”. They indicated that they like to toggle between search results that show them results matching their “must haves” and their “nice to haves”. By placing the filtering for the “nice to have” features inside the profile creation process, it was not intuitive or efficient to return there to toggle these.
UX/UI Design
